Launching a successful Kickstarter campaign is no easy feat. With so much competition, it’s essential that you do everything you can to make sure your project stands out. Unfortunately, many campaigns fail due to common mistakes that could have been avoided. Here are the five main reasons that Kickstarters fail:
1) Not Enough Marketing
Many entrepreneurs think that simply creating a product is enough to guarantee success. This is not the case. You need to actively market your product, both before and after the launch of your Kickstarter. This means creating a website, social media accounts, and a good email list. You should also focus on building relationships, engaging with potential customers, and doing your research to make sure your product is unique and stands out from the competition.
2) Your Product Doesn’t Stand Out
For any product to be successful, it needs to stand out from the competition. It needs to have features and benefits that are not already available in the marketplace. Without this differentiation, it will be difficult for it to draw attention and gain traction.
To ensure that your product stands out, you must conduct thorough research into the market. Analyze what is currently available and identify what you can do differently. Consider what new features you can add that will make your product unique and desirable. Think about ways you can define your product as a solution for a problem that current products don’t solve.
It’s also important to consider how you will communicate the unique features of your product to potential customers. Consider what language, visuals, and messaging you can use to highlight the advantages and make your product stand out.
Having a product that stands out is critical to the success of any business. If you don’t have something that sets you apart, you won’t be able to differentiate yourself from the competition and your product won’t be able to gain traction. Take the time to assess the market, identify what makes your product different, and communicate those features effectively. This will ensure that your product has the best chance of success.
3) Low quality Kickstarter video
When it comes to creating a Kickstarter Video, you really have to be sure that it is of the utmost quality. Low quality videos will not only fail to engage potential customers, but it could also make your business look unprofessional. It’s important to keep in mind that the video is the face of your product, and the quality of it is what will make the first impression.
So, how do you make sure your Kickstarter Video is of high quality? First and foremost, it’s important to dedicate the necessary time and effort to creating the video. This means researching the best video editing software for you, as well as gathering the necessary resources to make the video look as professional as possible.
When it comes to the actual filming, be sure to use high-quality equipment. If you’re using a smartphone camera to shoot the video, make sure to use a tripod to keep it steady. It’s also important to use natural lighting when possible, as this will help to enhance the overall quality of the footage.
In addition to the filming, it’s also important to pay attention to the editing process. This is where you can really make your video stand out and give it a professional edge. Make sure to use high-quality transitions, graphics, and music that will help to keep your viewers engaged.
Finally, it’s important to be mindful of the overall length of the video. In general, most videos should be no more than two minutes long. This will help to keep the viewer’s attention and make sure that the message is clear and concise.
At the end of the day, putting in the time and effort to create a high-quality Kickstarter Video is essential if you want to make a good impression and engage potential customers. By following the tips outlined above, you can be sure that your video will be of the highest quality and make a lasting impression.
4) No Video at all
Many entrepreneurs make the mistake of thinking they can get away with skipping the video step when launching a Kickstarter campaign. This couldn’t be further from the truth! Videos are absolutely essential to the success of a crowdfunding campaign. Not only do they provide potential customers with a better understanding of the product, they also show off its features and give people a more tangible idea of what it’s like to use it.
Videos are a great way to draw people in and entice them to support your project. You can use them to create a narrative about your product, explain why it’s unique and why it’s worth investing in. You could use a combination of visuals and descriptions to show potential customers exactly what they’ll get in return for their support.
You could also use videos to give potential customers a glimpse into the manufacturing process and the people behind the product. Showing off the team and the effort that goes into making your product can help to build trust and make potential customers feel more confident in their investment.
Finally, videos can also be used to demonstrate the product in action. This can be incredibly helpful in convincing potential customers to back your project. Seeing the product in action can give people a better understanding of how it works and how it can benefit them.
5) Not Building a Pre-Launch Email List
Having an email list is absolutely critical for any Kickstarter campaign. It’s essential to begin building your list well before you launch your campaign. Doing this will guarantee you have your own group of passionate people who are eagerly anticipating your product and ready to support you as soon as your project launches.
You can do this by creating an opt-in form on your website, offering a free download, or creating an email newsletter to subscribe to. You should also use social media channels to reach out to your followers and ask them to join your list. By doing this, you can start to get an idea of who your audience is, what they’re interested in, and what topics they’d like to hear about.
In order to keep your list engaged, you should send out regular emails about your product, share updates about the progress of your campaign, and offer exclusive discounts or rewards to those on your list. You can also use email automation to send out personalized messages to your subscribers. This will help you to build relationships with your audience, and show them that you value their support.
Additionally, you can use your email list to reach out to influencers, bloggers, and media outlets. They can help to spread the word about your project and generate more buzz. You can also use your list to ask your subscribers to share your campaign with their friends and family, or post about it on social media. This can help to further grow your reach and get more people interested in your project.
These are the five main reasons that Kickstarters fail. If you’re planning to launch a campaign, make sure you do your research, create a high-quality video, and build an email list beforehand. Doing these things will help to ensure your Kickstarter campaign is a success.