Crowdfunding has become an essential source of finance for startups over the last decade. Startups can now tap into the crowd’s money to finance their projects, products, and services. As such, understanding the various crowdfunding sites available in 2023 is essential for any aspiring startup. This article will discuss the top five crowdfunding sites and explain which one of them might be the best choice for your startup.

The Top 5 Options


WeFunder is the biggest and most popular crowdfunding site for startups in 2023. It is focused on equity crowdfunding, meaning that investors will receive a share of the company in exchange for their investment. WeFunder has the highest funding volume of any equity crowdfunding site, with almost $800 million raised since its launch in 2012. It is the go-to choice for many startups looking for reliable and trustworthy equity-based crowdfunding.


SeedInvest is another popular crowdfunding site in 2023. It is a smaller site than WeFunder, but still has a solid amount of funding volume. SeedInvest focuses on early-stage startups and offers a range of crowdfunding options, including equity, debt, and revenue-based funding. It is known for being a reliable and secure platform for raising money.

AngelList Syndicates

AngelList Syndicates is another option for startups looking to raise money in 2023. It is not technically a crowdfunding site, but rather a platform that allows investors to pool their money together in order to invest in startups. It is a great way to raise large amounts of money quickly, but you will need to source a syndicate lead in order to access the platform.


Kickstarter is one of the oldest and most established crowdfunding sites. It is a great choice for startups that do not want to give away equity or dilution in exchange for funding. Instead, Kickstarter allows startups to raise money through pre-sales and donations. Since its launch in 2009, Kickstarter has raised over $4.5 billion for its users.


Finally, IndieGoGo is another popular crowdfunding site in 2023. It is similar to Kickstarter, but it is focused on early-stage products. IndieGoGo has raised over $1 billion since its launch in 2008, making it a great option for startups looking to raise money through pre-sales.

What to do after you’ve picked a startup crowdfunding site

Once you’ve picked a site, the next step is to research the right strategy on that site. Listen to podcasts, watch YouTube videos, and talk to other founders who have had success with that method. There’s no one-size-fits-all approach to crowdfunding, so it’s important to understand the unique advantages and drawbacks of each platform.

Once you have a better understanding of the platform, you can begin to build your strategy. Every site requires a launch strategy, and it’s important to get traction in the first three days. This can be a critical step in getting your campaign off the ground. Whether it’s WeFunder or Kickstarter, it’s important to have a launch plan that will help you get the word out and attract potential investors.

However, there’s more to a successful crowdfunding campaign than just the launch strategy. It’s also important to think about how you’re going to engage with your potential investors. This can include creating a website, using social media, and having an active presence in online forums. You may also want to consider creating a video to explain your company’s mission and product.

In addition, it’s important to make sure you have a solid business plan. This will help you clearly explain to potential investors why your company is a good investment. Your business plan should include a detailed description of your product, a market analysis, a financial plan, and a marketing strategy. This will help investors understand the potential of your business and be more likely to invest.

Finally, it’s important to remember that crowdfunding is a long-term process. It can take months to reach your funding goal, and it’s important to stay patient and persistent. Keep engaging with your potential investors and keep updating them on the progress of your campaign.

Crowdfunding is a great way to get the resources you need to get your business off the ground. But it’s important to do your research, pick the right platform, and build a solid strategy. Once you’ve done that, you’ll be much closer to achieving your funding goals.

When it comes to choosing a crowdfunding site in 2023, there is no one-size-fits-all solution. Each site has its own advantages and disadvantages, and each will be better suited for certain types of startups. WeFunder is the biggest and most popular choice for equity crowdfunding, while SeedInvest is a great choice for early-stage startups. AngelList Syndicates is an option for those looking to raise large amounts of money quickly, while Kickstarter and IndieGoGo are great for pre-sales and donations. Ultimately, the choice will depend on the type of startup you are running and the amount of money you are looking to raise.