Your Blueprint to
a $100,000+ Kickstarter
Introducing the Formula We Used to Raise
4,000% of Our Funding Goal
Dear Kickstarter Entrepreneur,
I remember how nervous I was on launch day.
We spent so much time developing our product and planning for this moment. We were just about to hit “Launch” on our Kickstarter campaign.
I had no idea what to expect. Would it fall flat on its face?
All the time and money I’d spent – would it all go down the drain?
Before We Launched, I Was Terrified …
“What if this doesn’t work?” – that was the thought that kept running through my mind.
With trembling fingers, I clicked the “Launch Campaign” button.
And within 25 minutes, we sold $10,000. We hit the front page of Kickstarter.
Our product went viral on Facebook. Both close friends and people we hadn’t heard from for years messaged us to say “Congratulations!”
We ended our first day at over $32,500.
I was beyond exhilarated. And, to be honest, relieved. My doubts finally disappeared as I saw thousands of people taking out their credit cards to buy my invention.
I’d like to share every strategy we used to make our Kickstarter a success. But first, let me introduce myself.
Hi, My Name’s Derek, and My Campaign Raised $206,684
But first, let me introduce myself.
We launched one of the highest selling products in Kickstarter’s “Product Design” category. Between Kickstarter, IndieGoGo, and BackerKit, we ended up raising $206,684.
We generated so much buzz, we even got picked up by top media outlets like Men’s Health, Uncrate, and AskMen.
Our Kickstarter was featured in …
71% of Kickstarters Don’t Hit Their Campaign Goals
The vast majority of people who start a campaign on Kickstarter don’t hit their campaign goals.
Imagine putting in years of your life into creating a product. Thousands of dollars into marketing and video production. Telling all your friends and family what you’re up to. That you’re going to be an inventor, an entrepreneur.
Only to have the campaign fall flat on its face. Worse yet, it’s a public failure – everyone knows you tried to launch a product, and people didn’t buy.
To make matters worse …
If You Miss Your Goal, Kickstarter Cancels All Your Funds
Kickstarter won’t give you a single dime if you don’t hit your campaign goal. That means all the money you spend on your Kickstarter video and your marketing goes down the drain.
Even if people already pledged to your campaign, Kickstarter will cancel those funds.
You want to avoid that at all costs.
That’s Why You Must Hit the Ground Running When You Launch
That’s a no-no.
If you only start marketing after your campaign launches, you lose the opportunity to create your story.
The most powerful story in Kickstarter goes like this: “We surpassed our goal in the first 10 minutes, and could barely keep up with demand.”
In fact …
Your Kickstarter Should Be Like a New iPhone Release, With Thousands of Fans
Excited to Buy
First, the CEO announces the product on stage. Then, newspapers and blogs write about the product. They release a few photos of upcoming features. Buzz builds up for weeks before the product actually launches.
By the time the new product hits shelves, customers are desperate to buy that new product.
This is what you want for your product. You want thousands of people ready, waiting, and eager to buy your Kickstarter product the moment you launch.
You want to surpass your campaign goal on Day 1. This will give you the momentum to get featured on the front page of Kickstarter. That momentum also helps you get in front of journalists.
That’s How, With No Prior Email List, We Sold $32,500 in the First day
That’s the power of a launch. That’s the power of building anticipation. That’s the power of building momentum.
Starting with no email list and no brand recognition, we built up enough buzz to hit 600% of our goal on the first day. By the time we launched, we had thousands of people eagerly awaiting our product launch.
Building up this buzz took less than 2 weeks.
How did we create this sense of excitement? We started marketing our Kickstarter before we launched.
We got 5,000 people to join our email list. We made sure everyone knew they had to be online at exactly 11am to get their early birds. We built a Facebook Group, where people talked to each other about how excited they were about our product.
On launch day, we had hundreds of people refreshing our Kickstarter page, waiting to buy the moment we opened the doors.
“Congratulations!”
We Got Hundreds of Messages from Friends and Family, Cheering On Our Success
After our campaign, everything changed.
People I hadn’t talked to for years reached out. Some just wanted to say “Congrats!” Others wanted to know if they could still buy after the Kickstarter ended. Some even asked for advice on their own Kickstarters.
It was a validation of everything I had been doing for so long.
The path of an inventor is often a lonely one. You start off with a hunch, that a certain product should exist. Then, you persist for months and years to make that product a reality.
A successful Kickstarter is a validation that you weren’t crazy. The world would be a better place with this product in it, and now thousands of people know and agree with you. They voted with their wallets.
It’s Not Just Money:
Everyone Can See That Your Kickstarter Succeeded
All your Facebook friends will see it. You’ll likely be featured in major publications. Even your manufacturers and suppliers will take you more seriously.
It’s had a profoundly positive impact on every area of my life and business.
Of course, getting there wasn’t easy …
My #1 Barrier to Kickstarter
Was the Uncertainty
There weren’t many resources to learn from. Even by the time I pressed “Launch”, I still didn’t know if we were ready.
Did we have a good Kickstarter video? Did we miss any key steps? Are there important parts missing from our Kickstarter page?
There was no way to know. That’s why …
What I Desperately Wanted Was a Proven Plan for Kickstarter Success
To run a successful Kickstarter campaign, you need a well put together marketing campaign. There are many parts you need to coordinate.
It’s unfortunate, but there’s not one definitive resource for launching a successful Kickstarter.
I wanted a program that could show me, step-by-step, everything I needed to do to have a successful Kickstarter. Not just piece by piece, but a comprehensive guide.
Something a Kickstarter creator can follow along to and launch a successful campaign. Nothing like it existed.
So, I decided to make one.
Introducing …
“The Kickstarter Blueprint”
Your Step-by-Step Guide to a Winning Kickstarter
Here’s what you’ll learn in this guide …
Part 1: Generate Buzz Before You Launch
Your early birds are the “hook” that attracts your first 100 backers. Without early birds, it can be very difficult to get momentum.
This section covers exactly how you set your prices, how to determine your early bird pricing, and how to get those first 100 backers. Here’s what you’ll learn:
- How to craft a captivating story that gets people engaged with your product,
- The 3 ways we built up buzz before our launch (and sold $10,000 in 25 minutes as a result) (Proof)
- How to get people to mark their calendars and set reminders to buy your product the moment you launch!
Part 2: Create a Kickstarter Video That Sells
Your video is the main thing people pay attention to when they look at your Kickstarter.
It has to get them to pay attention, get excited, and ultimately back your project. In this section, we cover:
- The 9 sections that must go in every winning Kickstarter video
- How to inject humor into your video (even if you’re not funny)
- 5 key psychological triggers to hit on to get people to buy (urgency, inventiveness, passion, etc …)
- The right gear for recording a Kickstarter video (tip: it doesn’t have to cost a lot of money!)
- How to hire a top notch videographer for dirt cheap
Part 3: Crafting a Beautiful & Compelling Kickstarter Page
Second to your video, your Kickstarter page is your next most important marketing tool. Your campaign page should look beautiful and get people eager to back your project.
- How to craft a compelling title that attracts customers to your page,
- Why graphic design is important, and how to get a beautiful campaign page done for under $100,
- Testimonials: Why these are important, and how to get them,
- What image to use for your project thumbnail. (This is your first impression – here’s how to get it right!)
Part 4: How to Build a Big Pre-Launch Email List Quickly
Generating hype, buzz, and scarcity before you launch is a big part of success. If you can launch with a bang, you’ll jump your campaign to the top of Kickstarter on the very first day.
In this section, you’ll …
- Learn the exact method we used to get 5,000 people on our email list in ten days – starting with no brand, and no website.
- Get a copy of my email templates, so you can use what worked for us and adapt them to your campaign!
- Learn what to send to your email list to get them feverently excited for your launch.
- Get a step-by-step video walkthrough of how to setup your email systems. (It’s easy once you know how.)
Part 5: Early Birds, Scarcity, and Pricing
Your early birds are the “hook” that attracts your first 100 backers. Without early birds, it can very difficult to get momentum.
This section covers how you set your prices, how to determine your early bird pricing, and how to get those first 100 backers. Here’s what you’ll learn:
- What the ideal campaign goal is (most creators get this wrong!)
How to choose your product pricing, while protecting your profit margins - Early birds: how big of a discount should you give, and how many units?
Part 6: Simple & Easy Facebook Ads for Kickstarter
Facebook is the #1 traffic driver for Kickstarter. It’s a powerful engine for sales, and one you can’t afford to ignore.
Fortunately, these ads are quite easy to set up once you understand how it works.
I’ll walk you through exactly how to set up your Facebook Ads, with screen recording demonstrations.
In this section, you’ll learn:
- The 4 styles of Facebook ads that worked best for our campaign,
- How to setup your ads by yourself, without hiring an outside agency
- An easy 3-step process for creating your ads – no Photoshop required!
- How to find the right audiences to show your ads to (tip: you can copy most of our ad targeting!)
- Advanced: How to run your Facebook Ads with Google Analytics, without a Facebook pixel.
Part 7: How to Get Journalists to Write About Your Kickstarter
Our campaign was featured in Men’s Health and Uncrate. This section covers how to get your campaign featured by top publications.
- The 3 steps we took to get in Men’s Health and Uncrate, driving over $40,000 for us in contributions.
- A free website we used that got us into 3 separate publications (it takes less than 1 hour to setup)
- Why your first media mention is so important, and how to quickly get that first write-up
- You probably shouldn’t hire a PR agency. We didn’t. Instead, just focus on this process.
Part 8: Cross Promotions – A Free Marketing Channel
What if I told you there were pre-existing email lists with thousands of buyers – and it would cost you nothing to put your product in front of them?
Enter cross promotions. With cross promotions, you work with other Kickstarter campaigns to promote to their audience. In exchange, they get to promote to your audience.
It’s a win-win scenario which costs both parties nothing.
In this section, you’ll learn:
- The 5 steps to initiating and negotiating a cross-promotion.
- The easiest way to reach out to other projects (including our proven email template)
- What to do when other projects reach out to you (don’t say yes right away!)
- Why doing a cross promo twice per week is best
- The #1 thing you need to do to get people interested in partnering with you
Part 9: Boost Your Sales After Your Campaign
We sold an additional $28,000 after our Kickstarter ended. The end of your campaign doesn’t have to be the end of your sales.
In this section, you’ll learn how to boost your campaign by up to 20%, using a combination of add-on products and IndieGoGo.
We’ll talk about:
- How to continue your Kickstarter campaign on IndieGoGo (make the most of that momentum!)
- What types of add-on products you can sell,
- Don’t make the mistake of over promising on your add-ons (manufacturing one product is hard enough!)
- The 1 tool we used to generate an additional $16,000 in post-campaign sales
Ready to get started?
A Full Refund if Your
Kickstarter isn’t Successful,
Even if You Never Launch One!
The reason I created this program was to help other inventors, like myself, succeed. If you don’t feel like I’ve done that – I don’t want your money.
So, here’s my promise to you. Get the course today and try it for 90 days. Use it to launch your Kickstarter. Try each strategy and see if it works for you. If, for any reason you’re not 100% happy with your course, just send me an email and I’ll give you a full refund.
No conditions, no questions, all you have to do is send me an email. You don’t even have to launch your Kickstarter – even if you change your mind about the whole thing, I’ll still give you a full refund. In other words, this is a risk-free purchase.
Make an Investment
in Your Future
I’ll be frank: making an investment of $197 to get all the tools, knowledge, and resources to run a successful Kickstarter campaign is a total steal. You’re aiming to raise tens of thousands, or hundreds of thousands of dollars.
Just one tip, one tactic, or one mindset can make the difference between a successful campaign and a failing one. So, I hope you’ll make the decision to join me. Don’t let a few hundred dollars get in the way of your success.
Click one of the buttons below to place your order. I’ll see you in the course!
Payment Plan
- 9 Part Online Training Course
- 54 Individual videos and lessons
- 24/7 Q&A via Facebook Group
- Review your script, video, and campaign via FB Group
- Copy my ads, emails, and web pages
Get the Kickstarter Blueprint
- 9 Part Online Training Course
- 54 Individual videos and lessons
- 24/7 Q&A via Facebook Group
- Review your script, video, and campaign via FB Group
- Copy my ads, emails, and web pages
Work With Me 1-on-1
- Everything in “Just the Course” plus …
- Two 1-on-1 coaching calls
- Send me your script or video for review
- Kickstarter page review
- Get live help during your Kickstarter
Let’s Get Your
Campaign Started!
So, I hope you’ll join me, and together we can make your campaign a home run.
To your success,
Derek Pankaew