by Derek P | Aug 26, 2020 | Kickstarter Marketing
KEY IDEA: Each platform has its own strengths and weaknesses, but Kickstarter has the advantage across more key metrics. Crowdfunding has become more and more popular over the last decade. But while the term ‘crowdfunding’ has become synonymous with Kickstarter, there...
by Derek P | Aug 10, 2020 | Kickstarter Marketing
KEY IDEA: If you can’t measure it, you can’t improve it. Use Kickstarter’s built in tools or third-party integrations to understand your data. “Should I share my Kickstarter campaign on Facebook? Or make YouTube videos talking about my campaign? Or stand on a...
by Derek P | Aug 3, 2020 | Kickstarter Marketing
Key Idea: Kickstarter relies on an All-or-Nothing (AoN) funding mode. The fees you pay depend on the success of your campaign and the size of your pledges. Planning to fund your next creative dream but unsure of the fees involved? We’ve got you covered. Here’s the...
by Derek P | Jul 29, 2020 | Kickstarter Marketing
Key Idea: Kickstarter campaigns without a video are 85% less likely to succeed Your video is the single most important part of your Kickstarter campaign. If your idea is the brains, then your video is the beating heart. That’s why Kickstarter campaigns without a video...
by Derek P | Jul 24, 2020 | Kickstarter Marketing
Our campaign raised $177,226 on Kickstarter, and another $30,000 on IndieGoGo and in product upsells. We launched the campaign ourselves, and brought on Funded Today after we raised $64,000. Once all was said and done, we paid Funded Today $33,452.17 to market our...
by derekpankaew | Jul 23, 2020 | Kickstarter Marketing
Key Idea: Of our $200,000 campaign, about 60% came from free traffic sources Can you market your Kickstarter for free? We had no idea what would work. So, we tried everything. We paid influencers. We got free PR. We paid for FB ads. We got free listings on...